Five Tips to Increase Email Click-Through Rates

Here are five things you can do with your message to generate more clicks in your emails.

 

 1. Restate your key benefits
 

Hopefully, you've made your point in the body of your email and provided the key reasons recipients should take action. Usually, those reasons are the key benefits of responding to the call to action. For example:

• No Reservation Fees
• Park 7 Days and get One Day Free
• Complimentary Shuttle, Water, Coffee, etc

2. Make another promise or introduce a surprise benefit

If you're following basic copywriting guidelines, your message is focused on a single powerful idea (called, appropriately, the "Big Idea").  Let's say you've made a promise and talked about the key benefits, but, unfortunately, email recipients have read all the way to your signature and haven't clicked the link. Try offering another promise or a surprise benefit in your post script to jolt them from their stupor and move them into action.

• LIKE US on Facebook to receive special offer

3. Provide more credibility

Perhaps your email recipients aren't clicking because they don't believe you or what you're saying. Maybe you're pitching too soon in the sales cycle; maybe your offer doesn't offset their doubts at this point; or maybe your email address is not believable (i.e. joepark@aol.com). You must demonstrate a credible image to offer more proof or credibility ... hopefully pushing readers over the edge.

4. Communicate urgency

You can communicate urgency in many ways, and most of them aren't believable. I'm sure you've been to a landing page that shows the number 500 crossed out with the phrase "only 19 remaining!" next to it. Return to that site a year later, and you'll see the same numbers. Some sense of urgency! Urgency works only when it's real. You can't say you've got a limited supply of e-books, for example. Even the most naive shopper would see through that ploy. You can, however, use urgency when a timeline or limitation exists.

5. Restate or expand on your guarantee

If you've got a good guarantee, by all means, flaunt it in your message.  For example:

• Book Online on our Website for the lowest rate....Guaranteed!
• Best Price Guarantee found at www.takecareofmycar.com!
• No Reservation Fees!