When it comes to SEO, listen to Google!

Three SEO Don'ts Straight From Google

Published on April 30, 2012

When you work in SEO, it might seem that Google is always trying to trip you up. But that's not really the case, argues Brandignity: "They don't dislike all SEOs because ... we actually help catalog information and pages; that in turn helps their search identify which pages make sense to showcase." In fact, the search engine giant is more than happy to give advice—such as a video from Google's Developer Programs Tech Lead Maile Ohye, in which she discusses common errors that SEOs make.

Here are three:

Working on SEO before your site has a value proposition. What sets your company, product, or service apart from your competition? Perhaps your retail shop is the city's oldest independent dealer, offers free repair estimates—or is actually a nonprofit business. "If you want to stay on top," Ohye advises, "searchers need a value prop to click on your site, to come back and revisit your site, and to recommend your site to their friends." 

Implementing SEO strategy from an isolated silo. Tear down those walls. With open communication among your marketing, business development, and SEO teams, your optimization efforts properly address the entire user experience—from marketing campaign to conversion. "And, potentially, repeat business," Ohye adds.

Getting caught up in SEO trends. In the beginning, websites and search engines both chased the user. But then something went wrong and websites began chasing search engine algorithms. Around 2005, for instance, many SEOs started gaming the Google algorithm with optimal keyword density. "Not a great use of their time," Ohye notes, since they'd have achieved better results with compelling, informative, readable content.

The Po!nt: Use your noodle; listen to Google. If you're going to take SEO advice from anyone, Google is as reliable a source as it gets.

SMC is helping parking customers all across the country with a proven internet strategy.  As stated many times over, it begins with an professionally structured (friendly architecture) website for search engine spiders and crawlers to find your company.  The internet is game, and the rules are changing faster than the U.S. Tax Laws.