Email Marketing Advice and Sample

Make sure your marketing emails practice the K.I.S.S. method: Keep It Simple and Smart!

Whatever the offer is in your email campaign, it is good practice to keep your message direct, short and action-driven.  It is a known fact that people are more visual than they are readers in today's society.  Don’t blast your list offers everyday or every week because they’ll drop off your list faster than you can blink an eye. Treat them like you would a friend, by sending relevant information mixed in with soft pitches to buy your service on a monthly basis.

Marketing emails must have a familiar preview and subject line!

Most people decide if an email is interesting by previewing the subject line without opening the email.  Use the subject line to summarize the email content. The subject line should tell the email content, not sell the email content. Keep your subject line to 50 characters or less. Avoid writing your subject text with capital letters. Avoid using flashy promotional texts or exclamation marks.

To increase the success rate of your marketing emails, make sure your sender name is visible, trustworthy and easily recognized.  This is important:   Do not send marketing emails from generic-looking email addresses, like joesparking@aol.com or gotparking@gmail.com.  Send your marketing emails from an email address that triggers the feeling "I know who sent this email".   Knowing and trusting the sender is the primary reason for opening an email.