Advice from the Social Media Experts

Social Media marketers share their secrets to social success:

• Start with the Right Strategy - "Align with the goals of your department. That's a good starting place. In most cases your department strategy should also align to a larger corporate strategy. We don't want a communication strategy that is at odds with our service strategy." (Shannon Paul, Blue Cross Blue Shield)
• Know Your Objectives - "Tie your social media activities to existing objectives, such as increasing online sales, driving web traffic or boosting attendance at your next webinar or offline event. Set a reasonable target, see what happens and use it as a benchmark for future campaigns." (David B. Thomas, Radian6)
• Deliver Relevant Content - "Deliver the right content, at the right time, in the right channel to the right customer (or partner). Relevant content happens as a result of listening, thought leadership, Google insights, and community sentiment." (Michael Brito, Edelman Digital)
• Develop Meaningful Relationships - "Use social media as a platform for developing relationships. Show your thought leadership by answering questions on LinkedIn — it could lead to new contacts and leads." (Shashi Bellamkonda, Network Solutions)
• Integrate into Your Marketing Mix - "Don't leave opportunities on the table; explore how you can extend your marketing effort by integrating social elements into your PR, events and customer support activities." (Jane Price, Marketing Consultant)

• Measure What Matters - "Distill social media measurement down to core metrics that your company is already measuring that have history behind them. When you show what social media is or isn't delivering there is a conversation that can take place." (Nichole Kelly, Full Frontal ROI)

• "And let's not forget to a bullet point that sits in a category of its own: Call-To-Action.  People, in general, want to be sold.  So, a simple call-to-action button or link must be provided for those who wish to buy.  K.I.S.S. - Keep It Simple and Smart!"  (Mike Harley, SMC)

 

Facebook - Parking Reservations

SMC announced at its first annual User Conference a powerful, leading edge tool only found with the big boys, and by big boys, I mean Delta, Marriott, Hertz, etc.  Please click here to find the first parking company in the world to have a Centralized Reservations System (CRS) on their Facebook page.  (NOTE: if you have problems with this link, please go to Facebook (enter facebook.com/purchasepark2fly) and click the Reserve Now link on the left side of page.  Simple, Fast, Friendly and Rate/Inventory Controlled.

IT'S HERE:    FACEBOOK RESERVATIONS SYSTEM

SMC is ready if you are.  And if you are not, you need to prepare your business accordingly for 2012.  Social Networking is here to stay and a proven strategy will drive customers into your business.

Simply said, if it is so easy to embed a real-time Centralized Reservations System (CRS) on a Facebook page, why has it taken so long for the online industry leaders in TRAVEL to make it happen?  The quick answer is ... time, money and resources.  SMC has spent countless hours to bring our customers the "best of the best" technology, not to mention years of expertise pertaining to internet marketing tactics.    

For those of you who attended our User Conference, your cost to embed the reservations system on your Facebook page is only $200.  If you did not attend, and we are sorry you could not join us, your cost to embed the reservations system on your Facebook page is $300.  Both promotional prices are good through January 31, 2012.  For any request to embed the reservations system on your Facebook page after January 31, 2012, the cost is $400.

All orders will be delivered by March 1, 2012.