Congrats to Bill Guerrero and Team at Purchase Park2Fly

HAPPY 1 YEAR ANNIVERSARY
TO BILL GUERRERO AND TEAM!

Please click on the link below to read a recent article on the company.

http://westfaironline.com/22516/purchase-college-startup-takes-off-with-fliers/

In addition, please click on this link to better understand how a social media strategy will boost your business LIKES and NEW/LOYAL CUSTOMERS. http://www.facebook.com/PurchasePark2Fly

Philip Sanford, Marketing Coordinator at PP2F, is in a world of his own.  From designing the company's Ads to Facebook Pages to Email Marketing Campaigns to building Landing Pages on the website for channel partners, and I am sure there is much more, Phil is building online customer loyalty unlike many in the parking industry.  Speaking of Facebook, PP2F records a record 136 reservations since January 12, 2012.  Remarkable!

5 Social Media Musts for Corporate 2012

Social media is fun and games ... but it isn't all fun and games. There's also a lot of serious business to be had, especially for modern marketers who mean business. What should you be doing to make the most of your social media marketing program? Here's a short list of five must-dos for social media success in 2012:  Have a strategy. Create a plan. Stop trying to be everything to everyone and develop a strategy that will help you achieve your objectives. Then, follow best practices for creating goal-oriented tactical plans. Get creative with your content. Social media requires a lot of engaging content if you want to stand out. So, stop being boring and start resonating with your audiences by creating content with personality. Know what you'll do in a crisis. A crisis played out on social media spreads far—and fast. Now's the time to create the necessary plans and polices, and empower your staff to act quickly when a crisis develops. Measure. Measure. And measure again. (Did we say measure?) Start by setting SMART (specific, measurable, attainable, relevant, time-bound) goals for audience attention, attitude, and action. Make Available a Real-time Purchasing System.  Once a relationship is established in the online community, your fans will gain your trust and want to buy your product or service.  Don't make it difficult for them! Without a plan to reach out, it will be most difficult to win fans over.

Advice from the Social Media Experts

Social Media marketers share their secrets to social success:

• Start with the Right Strategy - "Align with the goals of your department. That's a good starting place. In most cases your department strategy should also align to a larger corporate strategy. We don't want a communication strategy that is at odds with our service strategy." (Shannon Paul, Blue Cross Blue Shield)
• Know Your Objectives - "Tie your social media activities to existing objectives, such as increasing online sales, driving web traffic or boosting attendance at your next webinar or offline event. Set a reasonable target, see what happens and use it as a benchmark for future campaigns." (David B. Thomas, Radian6)
• Deliver Relevant Content - "Deliver the right content, at the right time, in the right channel to the right customer (or partner). Relevant content happens as a result of listening, thought leadership, Google insights, and community sentiment." (Michael Brito, Edelman Digital)
• Develop Meaningful Relationships - "Use social media as a platform for developing relationships. Show your thought leadership by answering questions on LinkedIn — it could lead to new contacts and leads." (Shashi Bellamkonda, Network Solutions)
• Integrate into Your Marketing Mix - "Don't leave opportunities on the table; explore how you can extend your marketing effort by integrating social elements into your PR, events and customer support activities." (Jane Price, Marketing Consultant)

• Measure What Matters - "Distill social media measurement down to core metrics that your company is already measuring that have history behind them. When you show what social media is or isn't delivering there is a conversation that can take place." (Nichole Kelly, Full Frontal ROI)

• "And let's not forget to a bullet point that sits in a category of its own: Call-To-Action.  People, in general, want to be sold.  So, a simple call-to-action button or link must be provided for those who wish to buy.  K.I.S.S. - Keep It Simple and Smart!"  (Mike Harley, SMC)

 

FACEBOOK: What's the difference between a business account and a personal profile?

Converting your profile into a Page 

http://www.facebook.com/help/?page=213602951994043

If you need further assistance in setting up a Corporate Facebook Page (and/or Twitter), please email mike@smcsoftware.com.  There are 5 easy steps!

Facebook - Parking Reservations

SMC announced at its first annual User Conference a powerful, leading edge tool only found with the big boys, and by big boys, I mean Delta, Marriott, Hertz, etc.  Please click here to find the first parking company in the world to have a Centralized Reservations System (CRS) on their Facebook page.  (NOTE: if you have problems with this link, please go to Facebook (enter facebook.com/purchasepark2fly) and click the Reserve Now link on the left side of page.  Simple, Fast, Friendly and Rate/Inventory Controlled.

IT'S HERE:    FACEBOOK RESERVATIONS SYSTEM

SMC is ready if you are.  And if you are not, you need to prepare your business accordingly for 2012.  Social Networking is here to stay and a proven strategy will drive customers into your business.

Simply said, if it is so easy to embed a real-time Centralized Reservations System (CRS) on a Facebook page, why has it taken so long for the online industry leaders in TRAVEL to make it happen?  The quick answer is ... time, money and resources.  SMC has spent countless hours to bring our customers the "best of the best" technology, not to mention years of expertise pertaining to internet marketing tactics.    

For those of you who attended our User Conference, your cost to embed the reservations system on your Facebook page is only $200.  If you did not attend, and we are sorry you could not join us, your cost to embed the reservations system on your Facebook page is $300.  Both promotional prices are good through January 31, 2012.  For any request to embed the reservations system on your Facebook page after January 31, 2012, the cost is $400.

All orders will be delivered by March 1, 2012.