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If your business does not respond with a response similar to "please do not use my company's information on your website" or "you are not authorized to use my company's information on your website", there will be consequences long-term for you and your customer. What are some of those consequences?
1. By not responding, you are authorizing a 3rd party company to use your company information.
2. If authorized, a 3rd party company will use your name in your market on the various search engines.
3. Using your name helps a 3rd party company get listed on the 1st page of Google and Bing.
4. Your website listing will be competing against the 3rd party listing who would love to incorporate a commission back to you (normally the first day rate).
5. Bottom line is, they want your customer's data.
In addition, these 3rd party websites create mass confusion with their pre-paid program; charge-backs, refunds, auditing, and of course, administrative fees.
I cannot stress enough the importance of branding your business in the eyes of your community. Drive shoppers into your website, set the hook and then real them in one-by-one. Do not let other websites create the relationship with your customers. History shows this is not a good long-term strategy.
Example of a reply:
“You are not authorized to list any of my information on your website. We do not allow any 3rd party aggregators to use our branded and registered name for their own gain or to promote their website. This only leads to confusion for my customers. Thank you for your understanding in this manner."
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