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The travel industry has been and will continue to be the driving force of e-commerce. So why not follow their lead? Please see the image below and then quotes from top industry leaders in regards to working through and with aggregators.
“There is no doubt that companies dislike it when a
third party gets between them and customer information. While we understand the convenience that a
third-party aggregator can provide for our members, we have to weigh that convenience against the risk of our members’ data being compromised.”
Leading Hotels like Hilton say...
"Third-party aggregators, new apps cut
into room revenue. Hotels and motels are inching their way back to
financial health, but they’ve still got a headache they can’t shake — the Expedia’s and Priceline’s of
the world. The net effect was that the intermediaries (a.k.a.
“aggregators”) had achieved a position of superiority in the distribution
chain”.
Leading Car Rentals like Enterprise (world's largest) say...
"We believe the stance (charging higher commissions) being
taken by third-party websites violate the best interests of consumers, our company and our industry,“ says spokesperson
for Enterprise.
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