Not long ago - the year was 2000 - we heard many people and companies make "non-belief" comments about the internet like many do today with social media. Kind of funny when you think about it.
Social media has captured the attention and awe of the marketing world
with the promise of increased customer engagement and lower marketing
costs. Yet behind the buzz lies the question of how to measure its
success. With no standard means of measurement, it is difficult to
decipher the value of different platforms and determine the true ROI of
social media marketing. To make sense of the situation, SMC wants to share an eye-opening video based on recent findings and figures. Watch this short video on the facts, factors,
methods and metrics that businesses need to know in understanding the real
return of social media.
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