If Donald Trump is famous for anything, it is his "You're Fired" on the Apprentice TV show. Similar to the "That was easy" button by Staples, you can purchase writing pens with Trumps voice.
I can see the Verizon boardroom when the decision was made to charge consumers a convenience fee for paying their bill online. I would have loved to be a fly on the wall. I can assure you that one or more executives made this statement... "Just because the banks failed at charging a convenience fee does not mean that VERIZON will not get away with it." This deserves mentioning again - GET AWAY WITH IT! If we the people are willing to pay a self-serving convenience fee, then why not, right? Imagine pulling your vehicle up to a gas station and you are prompted with a $2.00 convenience fee to fill your own tank when paying with a credit card. Hmmm...
Hello, most consumers, the majority, are no longer stupid to these tactics. It is true that some are naive, but this will surely change over time.
My point is simply this. Any company who charges consumers a fee (convenience or whatever) to transact online will face scrutiny and eventually experience some brand damage. Could your participation on a third party website create a bad experience for your customers? If the answer is yes, maybe or not sure, for whatever the reason, remember VERIZON. Story!
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