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Tuesday, December 6, 2011

2012: What is your online strategy?

A successful online marketing program is more than just a web site. It’s integrating online marketing with your overall business goals. It’s using the best technology available to reach the right customers at the right time. It’s identifying measurable goals and developing the best programs to achieve those results.
Building an online strategy consists of:
  • Search engine optimization (SEO) programs
  • Pay per click (PPC) campaigns
  • Directory listings
  • E-mail marketing campaigns
  • Setting up channel partners
  • Social Networking
In review of the above, if you do not have a clear understanding of these strategies, I strongly recommend you take the time to learn, and quickly.  To get the most from any of these, you need to exploit the unique advantages of each to achieve specific goals.

The Client User Conference will help you: 
  • Define your business goals
  • Identify your Key Performance Indicators and Measurables
  • Learn what your competitors are doing
  • Understand your targeted users and determine how your site and all your online marketing programs will help them achieve their own goals
By visually showing you, SMC will develop your online strategy that will ensure a strong return on your time and investment, drive conversions and sales, and grow your business.

SMC cares about your business.  Let us help you thrive in 2012! 

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