One of Six Trends to Watch Out for in 2012

SOCIAL SHARING. Ideas, opinions, media, status updates are all part of what makes social media a powerful and often disruptive force. The media industry was one of the first to understand this, adding sharing options to content, which led to more page views and better status in search results. What comes next in social sharing is more closely aligned with e-commerce or web transactions. For example, Sears allows a user to share a product or review with their networks directly from the site. Sharing that vacation you just booked, or recommending a product, or service from any site to a social network is where sharing goes next. We probably don't know what we are willing to share until we see the option to do it. 

Isn't it about time we show you how to add a "Reserve A Space" link on your Facebook page?  And then direct your follower to a page for transacting and tracking?  This is the future and you can have it now.

We will share the "LIKES" of this strategy at the Client User Conference.

This is last posting for 2012.  

Happy Holidays from your friends at SMC!

Have you ever said to yourself or others? "I wish I took the time to learn more about ..."

2012:  Please think for a few minutes on what consumers (you and your customer) will be introduced to with respect to information (the expanded fast moving, internet highway), technology (simple cloud-based software accessible anywhere), devices (mobile apps managing daily routines) and media (socially connected through various channels) in the year ahead.  Transformation, also known as change of circumstance, is very scary to most people, especially in business!  Why?  Because management will have to adapt or simply get left behind, thus resulting in lost market share.

For the entrepreneur, executive vice-president, general manager, or recent college graduate, I highly recommend you begin preparing yourself to take advantage of market opportunities and help ensure growth, whether personal or business. 

I found an excellent 20-minute presentation on YouTube that I want to share with everyone.  We can always use fresh information in our business life.  And if I had to take a guess, the audience in the room paid over $500 to attend this conference. But for you, it's FREE.  Enjoy!

20 Things to know about the Internet

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2012: What is your online strategy?

A successful online marketing program is more than just a web site. It’s integrating online marketing with your overall business goals. It’s using the best technology available to reach the right customers at the right time. It’s identifying measurable goals and developing the best programs to achieve those results.
Building an online strategy consists of:

• Search engine optimization (SEO) programs
• Pay per click (PPC) campaigns
• Directory listings
• E-mail marketing campaigns
• Setting up channel partners
• Social Networking

In review of the above, if you do not have a clear understanding of these strategies, I strongly recommend you take the time to learn, and quickly.  To get the most from any of these, you need to exploit the unique advantages of each to achieve specific goals.

The Client User Conference will help you: 

• Define your business goals
• Identify your Key Performance Indicators and Measurables
• Learn what your competitors are doing
• Understand your targeted users and determine how your site and all your online marketing programs will help them achieve their own goals

By visually showing you, SMC will develop your online strategy that will ensure a strong return on your time and investment, drive conversions and sales, and grow your business.

SMC cares about your business.  Let us help you thrive in 2012!