When Being Small is an Advantage in Tough Economic Times

While recessions are rarely good news for any business, they can present opportunities, especially for companies that can take the long view by focusing on the core business issues; driving shoppers to your business and converting them into customers.

In a recession, there is always some panic, and businesses withdraw from markets even if it is just downsizing. People who see those openings can capitalize on them. History shows that there are companies that have thrived in a downturn environment.

The niches that these opportunistic businesses occupy may be small, but markets can grow as the economy recovers. Fact is, people are still parking their vehicles - whether at the airport or at the downtown garage - maybe not as much, but look around you to see vehicles parked at your competition.

Small businesses have an important advantage over large firms. Unburdened by large bureaucracies, they can shift strategies more quickly in a changing environment. While bigger companies typically cut costs more steeply and more quickly than small firms, this opens the door for small companies to take market share. As larger companies focus on cost, smaller companies have the opportunity to differentiate what they offer...in a personalized way.

Like with anything in business, small business owners who can focus on the fundamentals (the bascis) and stay positive are poised for success as the economy revives. The bottom line is this:

• In a recession, small businesses need to step back and assess their long-term strategies. This often means resisting impulses to slash jobs, services and marketing tactics.

• Focusing on providing high quality services is an important strategy for small businesses in a recession. Great services can separate a business from its competitors and help it to retain customers.

• Small business owners and managers must stay visible and positive in a recession. Keeping communications open with employees, suppliers, lenders, and customers builds the trust and cooperation needed to overcome challenges. This is essential!

• Recessions can present opportunities for small businesses. Some firms will vacate markets when hard times hit, and these openings can be filled by other companies.

Opportunity is knocking hard. Consumers want your affordable service. Here is a "Beyond The Box" concept:

Parking Your Vehicle at the Airport does not have to be expensive or frustrating. Our Recession Rate of only $_____ per day is our way to show you "we get it". Experience the difference and save!