What does this * mean to a shopper?

There is a well-known cable company in the southeastern U.S. who spends millions of dollars in commercials educating consumers about the asterisk (*). Known as "Asterisk Hunter", Brighthouse Networks points out why their services and guidelines are asterisk-free to simply bury the competition.

Moving over to the parking industry, lets evaluate both coupons shown here:

1. With this coupon pay just $8.95 - so beware - the price is subject to change without notice.

2. For this rate, the coupon must be printed and brought in similar to a grocery store - so beware - mobile and tablet devices are replacing the paper coupon.

3. Rates do not include sales tax (or maybe other hidden fees) - so beware - consumers are educated today and demand to know the full price.

For some, coupons are habit to cut out and carry around for that special discount. For others, in particular the younger generation-ers, "what's a coupon?".

Mobile Coupons are coming, and fast. Retailers such as Target are preparing themselves for a huge e-coupon boom.