It's FREE from iContact - Act Today!

We said it before and it deserves saying again.

EMAIL MARKETING IS A POWERFUL TOOL TO KEEP YOUR CUSTOMERS LOYAL TO YOUR BRANDED SERVICES.

Some say that "loyalty to a brand is no longer achievable" while others make the statement "customers only care about price". I simply disagree, and believe those who share their opinions, are lazy thinkers.

No Business Plan + No Internet Marketing Strategy
=

Minimum Sales & Conversion

Everyone in business should have a Business Plan, and it should be shared with management to achieve the ultimate objective - success! With today's growth in e-commerce, an Internet Marketing Strategy is an integral part of the overall plan. A well-defined strategy will help position you to your target and niche market as well as increase conversion.

If you are not using Constant Contact, etc, please take advantage of this NEW & FREE OFFER by iContact. Go to www.icontact.com and sign up.

What does this * mean to a shopper?

There is a well-known cable company in the southeastern U.S. who spends millions of dollars in commercials educating consumers about the asterisk (*). Known as "Asterisk Hunter", Brighthouse Networks points out why their services and guidelines are asterisk-free to simply bury the competition.

Moving over to the parking industry, lets evaluate both coupons shown here:

1. With this coupon pay just $8.95 - so beware - the price is subject to change without notice.

2. For this rate, the coupon must be printed and brought in similar to a grocery store - so beware - mobile and tablet devices are replacing the paper coupon.

3. Rates do not include sales tax (or maybe other hidden fees) - so beware - consumers are educated today and demand to know the full price.

For some, coupons are habit to cut out and carry around for that special discount. For others, in particular the younger generation-ers, "what's a coupon?".

Mobile Coupons are coming, and fast. Retailers such as Target are preparing themselves for a huge e-coupon boom.

License Plate Recognition or LPR

License Plate Recognition or LPR Software has been around for some time. It has taken many years and buckets of money to perfect a user-friendly application for police forces. And today, its popularity is growing into the parking sector like with all new technologies. It is all about Keeping It Simple & Smart (our definition of K.I.S.S.). What is LPR and how does it work? Here is short video that was shared with us by Stan Cramer, owner, of Cramer Airport Parking in Harrisburg, PA.



Stan is hooking his parking operation up to this innovative software to track customers in and out of his lot. Additionally, the back-end management software will allow Cramer Airport Parking the flexibility to offer automatic/direct billing, reservations integration and much more in an effort to keep his business thriving.

SMC Software is currently speaking with two LPR companies for the sole purpose of integrating a web-based reservation into an off-line transaction.

Check-out the Valair Parking Facebook Page and Video

Congratulations to Cathy Matchinga, owner of Valair Parking in Cincinnati, and her team for a sweet-looking Facebook page. And what a great way to share the experience with guests and customers by putting together a short preview of your express valet services.

Check out Valair Parking on Facebook and watch their new video.