A trademark is often the greatest asset of a company. It carries along with it invaluable goodwill, consumer trust and an exit strategy. Many businesses put years of hard work, piles of money, and hours of networking to build and establish a brand in the marketplace. When the internet arrived, many thought they could change the rules and shuffle around the law.
Because your busines is so important for many reasons, it is critical for you to read this paragraph and then the Lanham Act.
Although it is said that "all is fair in love and war," the same is not universally true when it comes to business. There are certain business practices that society, as reflected in the law, has said are not fair in a business setting. Unfair competition law is one body of law that is used to assure that competition among firms is fair; one aspect of this law is the law of trademarks.
If you have not registered your company (your greatest asset), please consider doing so today. Fact is, the internet is here to stay and so are those who want to borrow your brand name for placement, reputation and advancement in the space. For information about state registration requirements, applicants must contact the individual state trademark office found on this website:
http://www.uspto.gov/trademarks/process/State_Trademark_Links.jsp
Because your busines is so important for many reasons, it is critical for you to read this paragraph and then the Lanham Act.
Although it is said that "all is fair in love and war," the same is not universally true when it comes to business. There are certain business practices that society, as reflected in the law, has said are not fair in a business setting. Unfair competition law is one body of law that is used to assure that competition among firms is fair; one aspect of this law is the law of trademarks.
If you have not registered your company (your greatest asset), please consider doing so today. Fact is, the internet is here to stay and so are those who want to borrow your brand name for placement, reputation and advancement in the space. For information about state registration requirements, applicants must contact the individual state trademark office found on this website:
http://www.uspto.gov/trademarks/process/State_Trademark_Links.jsp
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