Customer Reviews are essential for several reasons. Let's focus on just two of them for this posting.
Reputation - I always say that people do not read as much as they use to. Most would agree, and statistics show the majority is visual. Enough said. Fact is, people read reviews, good or bad, and then make a decision based on others experiences. Have you ever read a really bad review of a product or service, and thought, I'll buy it anyway. Not likely! Your online reputation is everything. If a customer is happy, get a review. And if you don't know how, please continue reading.
Run a test on anyone under the age of 35 and ask if they read reviews on their Smart Phone/PC before making a purchase. This should curve your thinking a little.
Search Engine Marketing - Reviews mean content, and content means search-ability on Google, Bing, and Yahoo. It really is that simple. You can either play in the game or watch the game being played. Many people are happy and/or content with status quo (or doing the same thing over and over again with hopes to receive a different result). If you want help getting your business to be front and center, reviews will help in the process.
Having said that, please Click Here to learn the Top 10 Tips for collecting Reviews from your Customers.
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