Do You Want Customers?

Undeniably YES, right? Right!

Okay, then lets get back-to-the-basics of when you first started your business. Because we all know how important the basics are in everything we are set out to do and achieve. And since we are in the heat of the basketball season, and March Madness is around the corner, just how important is it to 'make a layup' or 'make a free throw' during a game? VERY, and this is why before every game all players practice both techniques more than shooting around the floor.

Here is a great quote from many successful entrepreneurs: "If you take a different mindset, you may get a different outcome."

So lets begin with the 5 Top Tips for getting back-to-the-basics for the sole purpose of retaining existing customers and generating new customers.

1. Get clear about where you want to focus your time.

• Know first of all what you want - what you really want - to achieve with your business strategy this month, this quarter, this year and beyond. In these times, like we never experienced before, you must have a solid frame of reference to make good decisions.

2. Be open to all options.

• Sometimes assumptions and past experiences create a wall thus getting in the way of new thinking and objectivity. Be completely honest with yourself about whether you are limiting your range of solutions to how can you can achieve better results at your company, or with your staff, or most importantly, with your customer and/or shopper.

3. Create space to think.

• Establish a time and place to evaluate and analyze all your business options. Ask yourself the who, what, when, and how questions to support your new thinking structure. Write your thoughts down to create an approach to find solutions that may have stumped you in the past. The fact is, time will not change, so you will have to.

4. Take ownership for the outcome.

• As it should, the buck stops with you. Only you can manage your time and only you can therefore choose what and how you spend your time. You are the only one who ultimately chooses what you do and when you do it. Yes, there may be consequences beyond your control, but only you can decide the impact of those consequences.

5. Ask for help.

• You do not always have to do everything yourself, especially in these evolutionary times. There are always people around you who can help you with achieving your objectives. Again, think about that first day with your business - most likely, you were a sponge for information and were willing to do whatever it took to build your business.

In looking at prospecting for new customers, we know that this is never easy. In even the best economy, it takes creativity, perseverance and determination to successfully drive new customers into your business. But when the economy struggles, small businesses are better positioned to grow their brand by offering more services - personalized services.

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And here are a few marketing ideas to get you thinking:

• Spring Breakers - Reserve Now and save big from airport parking prices.
• Traveling over St. Paddy's Day, park your car with us and St. Paddy's day will be complimentary along with a car wash. Reserve Now for our lowest prices.
• Happy Easter from ________ Parking. Park your car with us and ________.

To summarize, it is all about fundamentals. It is important to realize that travelers - families, associations and business owners - have become more focused on their personal and corporate finances to circumvent cutbacks of any kind. So, if you really think about it, off-airport parking companies have a great opportunity to take market share simply because of the mindset of most American's - and today, it is about saving money!