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Thursday, February 23, 2012

Interesting Marketing Approach from VIP PARK & RIDE

Who said a picture is worth a thousand words?  
This picture is worth saving thousands of dollars!


At VIP Park & Ride in Jacksonville, Florida, signs like this are located on the counter and in shuttle buses.

Saturday, February 18, 2012

Android. Apple. Microsoft. And Blackberry and Palm? It's now how you start, but how you finish!

What will 2012 be like for consumers and businesses with respect to smart phones, tablets and desktops?  And where does SMC fit in with this fast-moving and continually evolving technology industry?

To answer the first question, we found a recent article to share with you.  So, if you have any of the mobile devices mentioned above or plan to purchase one in the near future, the information provided may help you in determing a long term business strategy.  Click Here to read article.

For the second question, SMC is truly "skating to where the puck is going".  As a Microsoft shop, SMC will continue to build and support the latest and greatest technologies for our clients to save time and money while staying current with todays (and tomorrows) innovation.  It is easy to get excited about SMC's future.

Assuming most of you are using Microsoft Office Suite in your home or at your office, then we believe you will find Windows 7.5 (soon to be Windows 8) to be an awesome upgrade.  A centralized environment (Phone, Tablet, PC, Bing, Office Suite and much more) to make life easier with a single touch.  To help you learn a little more about Microsoft's plan to launch their new 'Live Tile' application on Tablets and Desktops, here are some images of devices along with a short video. 
Mobile
Tablet
 
Desktop


Click Video to See the Future









As a user of the new Windows Mobile OS (Operating System), here is my testimonial:

"I have had a mobile device connected to my hip and ear since 1989.  I have used at some point in my life most high end smart phones.  There is a big difference between finding hundreds of apps on a phone to having live tiles updating your favorite apps real time.  The Windows Smart Phone is fun, simple and logical.  Can't wait for the Tablet and PC version to integrate all the apps".   M. Harley

Tuesday, February 14, 2012

REVIEWS: How important are they? One word "very"!

Customer Reviews are essential for several reasons.  Let's focus on just two of them for this posting.

Reputation - I always say that people do not read as much as they use to.  Most would agree, and statistics show the majority is visual.  Enough said.  Fact is, people read reviews, good or bad, and then make a decision based on others experiences.  Have you ever read a really bad review of a product or service, and thought, I'll buy it anyway.  Not likely!  Your online reputation is everything.  If a customer is happy, get a review.  And if you don't know how, please continue reading.

Run a test on anyone under the age of 35 and ask if they read reviews on their Smart Phone/PC before making a purchase.  This should curve your thinking a little.

Search Engine Marketing - Reviews mean content, and content means search-ability on Google, Bing, and Yahoo.  It really is that simple.  You can either play in the game or watch the game being played.  Many people are happy and/or content with status quo (or doing the same thing over and over again with hopes to receive a different result).  If you want help getting your business to be front and center, reviews will help in the process.

Having said that, please Click Here to learn the Top 10 Tips for collecting Reviews from your Customers.