Mobile & Tablet

Report: Internet use becoming round-the-clock
Sacramento Business Journal
Date: Thursday, May 12, 2011, 2:18pm PDT

Smartphones are making Internet use more accessible around the clock, with many people getting online in bed to check such social networking Web sites as Facebook and Twitter.

Consumers can’t get enough of the Internet. In fact, many smartphone users are connected even before climbing out of bed, according to a new study.

As many as 35 percent of Android and iPhone users in the U.S. use non-voice applications on their smartphones while still in bed, according to a 2011 Ericsson ConsumerLab Research study. And, among those users, most — 18 percent — opt to sign in to social networking sites such as Facebook or Twitter.

Eleven percent of smartphone users check their e-mail or listen to music before starting their morning, while 7 percent utilize instant messaging tools. Fifteen percent say they surf the Internet in the early dawn hours.

As the day continues, use of non-voice applications increases into the 50 percent range, before peaking in the early evening, when 65 percent of smartphone owners use non-voice applications.

Smartphone use shows no signs of declining. Roughly 72.5 million people in the U.S. owned smartphones during the three months ending in March 2011, up 15 percent from the preceding three-month period.

And as carriers such as AT&T Inc., Verizon Communications and Sprint Nextel, offer expanded data access, the numbers will likely continue to rise.

Verizon plans to bring its faster 4G network to the Dayton region by the end of 2011. AT&T also plans to expand its 4G coverage across the country, reaching as high as 95 percent of the U.S. population thanks to its pending purchase of T-Mobile USA.

In addition to smartphones, the study shows tablets such as the iPad are almost as popular an item to purchase as laptops. Many executives in the Dayton region are using iPads and smartphones to stay connected out of the office. And upon launch of the new iPad 2, two Dayton-area MacTown stores sold out within 10 minutes, mirroring the same sell-out status at Best Buy Co. stores in the region.

Competition is heating up in the mobile tablet category as Dell Inc. (Nasdaq: DELL) announced that it will produce a tablet with the Microsoft Corp. operating system.

Hewlett-Packard Co. (NYSE: HPQ), Samsung and Motorola are reportedly planning a tablet, as well as Research in Motion.

Email Marketing Tips

There is no doubt that HTML emails are more attractive, more eye catching and more visual than text based ones. Just imagine how much more professional your business would look if you can direct people to your Web site via a well designed HTML email. The fact that many big Internet based companies use them points to how popular and well received they are.

So you need to consider how to design your HTML emails so they receive the best possible response. Some rules regarding email communications will apply to any kind of email format, so you should bear these in mind first and start planning accordingly.

Have A Plan

For example, plan the layout and content of your email before you start constructing it. What is the purpose of sending the email, and how are you going to get that purpose across? You may find it helpful to sketch out some ideas on paper before doing anything else.
Balance Images and Text

The most important thing to remember is that not everyone will be able to see your images. Some email programs are set up to block images, so you need to find a balance between images and text to appeal to those who won’t see any images at all.

Create a Strong Call to Action

The most important part of this is your call to action. If the focus of your email is to get people to visit your Web site, you will want that call to action to be visible to everyone. If it is embedded in an image, it could be lost.

Include Text Link to Online Version

One absolute must is to include a text link in your email telling people they can view it online if they cannot see it as an actual email. The place for this is at the very top of the email. This way if the recipient cannot see any of your HTML email at all, they will at least be able to read your message telling them they can see it elsewhere.

Make Conversions Easy

The question of positioning a call to action button should also be considered. You don't need to place it in a particular spot however. All you have to do is position it where it will easily be seen. Experiment with the colors you use for the button too. Which ones will be eye catching and which ones will simply fade into the background?

If you have several items to share in your email, perhaps you are writing a newsletter for example, make sure you add a short summary at the top. This gives your readers a chance to see what the email can offer them and whether to read through it or not.

Experimenting with your ideas and designs is essential to the success of email marketing. Learn all you can about your successes and failures - your website will thank you for it.

ABOUT THE AUTHOR

Mac Cassity is a seasoned internet marketer with more than 13 years of experience in making money online. His Web site www.PerfectNetworker.com has allowed Mac to grow and service a client base in the tens of thousands and reach a presence in more than 40 countries.

Congrats to A1 Express Airport Parking

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Keep up the great work!